Anonymouz Photoshoot 1.JPG


My father, Faiumu Tumua (Taga, Savai’i), and my mother, Saili (Salelologa, Savai’i), individually migrated from Samoa here to New Zealand in the late 70's to find work in order to support their respective families back home. They eventually met, married, and then settled down to start their own family in Māngere, South Auckland, which eventuated to include myself and my younger brother David.

At seven years old, they enrolled me into classical piano lessons in the hopes that I would one day play for the local Samoan Methodist church we attended. A few years later, I started to apply these basic piano playing skills to the process of making cassette beat pause tapes on our home stereo, trying to emulate and recreate some of the captivating hip hop music I was just discovering at the time. 

On one fateful day back in my fourth form year at high school, our music class was introduced to a new recording studio set up in one of the classrooms, based around a computer recording software programme called Logic. I quickly realised that it was a far more efficient system for making music, and before long, every spare minute of school time (eventually wagging classes altogether) was spent exploring what it was capable of. 

Throughout these formative teenage school years, I was also experiencing major social and cultural clashes in the environments I was growing up in. My parents tirelessly worked long hard days and nights in factories so that my brother and I could have a decent education, the whole reason for their migration here. Auckland Grammar was the 'out of zone', predominantly European school that we attended, and it was a world away from the urban multicultural hub of South Auckland that we commuted in from every day by bus. Even within South Auckland itself, the strict conservative church services I accompanied each Sunday morning was a world away from the drunken hood antics of the carpark parties the night before. 

I eventually realised that (1), I could layer respective elements and influences from these various opposing worlds through the music production process, and (2), realised that some of the new sampling technology could also allow me to reimagine and repurpose regular everyday sound recordings as new musical elements. And so began a long journey into music and sound that would lead me on many exciting adventures. I have met some amazing people along the way from all walks of life who have all helped shape and mould me in one way or another, for which I will forever be grateful.

It is a journey mainly based around sound and audio that has only recently expanded to also include the use of video. Editing, structuring and arranging audio files around on a laptop screen was always going to naturally transition into doing the same with video files in order to convey story and narrative.

As with any personal journey, I have encountered many highlights and low points along the way, but helping me through it all is my best friend, Noma Sio-Faiumu, who is now also my beautiful wife and business partner in our combined new creative venture, "37 Hz" (pronounced Hertz, the measurement unit for frequencies and vibrations).

Lastly, this has been a journey in search of identity. I grew up very heavy influenced by urban American Hip Hop and culture, and I am most grateful that it introduced me to some great emotional storytelling as well as it's various technical production methods, especially sampling. I have evolved, grown and matured over time in learning to disassociate much of it from our parallel realities here in NZ, and especially in recent years, have gradually reconnected back to my ancestral roots, wanting to learn more about my indigenous Samoan and Pacific cultures.

In late 2015, I completed my ‘mālofie tatau’ journey, a full body traditional Samoan tattoo applied by hand tapped method by Junior Paul of the Su'a Suluape clan. In early 2017, my father’s village of Taga, Savai’i bestowed me with the ‘Faiumu’ tulafale orator title in a traditional saofa'i ceremony, thus ironically giving ‘Anonymouz’ a name.

It is with this new found focus and reaffirmed identity that I have recently taken stocktake of my creative journey so far, and acquired this new online domain and website in order to house exisiting content alongside exciting new content currently in creation, as I prepare to embark on whatever the next stage of the voyage ahead may be.